Crucial Influence ®
Crucial Influence ® - LEADERSHIP SKILLS FOR LASTING BEHAVIOR CHANGE
Leadership Development Starts Here
What’s New in Crucial Influence®
Crucial Influence, formerly known as Influencer, has been refreshed to help leaders more effectively use the Six Sources of Influence for long-term behavior change.
Crucial Influence® Assessment
Explore how you typically influence others and identify key areas to enhance your leadership impact through this brief assessment.
A Real-World Example of the Six Sources of Influence
Case Study - The Other
Side Academy
Learn Essential Leadership Skills
Tools That Equip You to Lead with Confidence
Crucial Influence is grounded in 50 years of social science research and teaches the renowned Six Sources of Influence model. This course uncovers the personal, social, and structural sources that drive behavior and provides a proven method for using these sources to influence both people and results.
Clarify Measurable Results
Identify Vital Behaviors
Diagnose Why Change Seems Impossible
Connect to Values
Invest in Deliberate Practice
Encourage
Provide Assistance
Reward with Care
Change the Environment
Flexible Learning Formats
Learn In-Person, Online, or in a Blended Format
To meet the needs of diverse learners and workplaces, crucial influence® training is offered in flexible formats. Choose in-person sessions, virtual classrooms, and content for individual or team leadership development. Our influencer training adapts to your environment, making it ideal for scalable leadership training for leaders.
On-Demand
Learn at your own pace online.
Virtual
In-Person
Our Clients
The Foundation of the Crucial Influence Model
Based on the Bestselling Leadership Book
The Crucial Influence® course is based on the bestselling leadership book that introduced the Six Sources of Influence, a framework used by thousands of organizations worldwide. The Crucial Influence® model helps leaders move from intention to action, building a culture of accountability and trust. The course brings these ideas to life with real-world practice.
IDENTIFY THE VITAL BEHAVIOURS
Find out the key areas where enacting the right behavior will have an immense effect on results through the influencing skills course.
Get Started with Crucial Influence® Training
Begin Your Journey to Lasting Leadership Impact
Frequently asked questions
Crucial Influence® is a leadership training program that equips leaders with strategies to influence behavior change effectively. Built around the Six Sources of Influence model, the course helps leaders drive lasting impact by addressing personal, social, and structural factors that shape behavior.
You will learn how to uncover the root causes of behavior, apply the Six Sources of Influence, navigate resistance, and lead people toward meaningful, lasting change. The course empowers leaders to build accountability, foster trust, and create measurable results within their teams and organizations.
Crucial Influence® training is available in multiple flexible formats, including in-person workshops, virtual classrooms, and blended learning experiences. This makes it ideal for organizations seeking scalable leadership training solutions that fit various team needs.
Unlike traditional leadership training that often focuses only on skills or knowledge, Crucial Influence® focuses on behavior change. It provides a practical framework based on 50 years of social science research, helping leaders influence real results by changing the behaviors that matter most.
The Crucial Influence® model is based on the bestselling book that introduced the Six Sources of Influence. This framework has been successfully used by thousands of organizations to create sustainable change and drive high-impact leadership development programs around the world.